Platform

One platform for audits, support, and growth.

instasupport combines storefront intelligence, AI-powered customer support, and growth analytics into a single workspace for ecommerce teams.

Store audits

Deep storefront analysis powered by AI and Lighthouse.

Submit any store URL and receive scored findings across trust, SEO, accessibility, conversion clarity, performance, and homepage quality. Every finding includes evidence, severity, and a merchant-friendly recommendation.

Key capabilities

  • Six scored audit categories with per-page evidence
  • Sitemap-first discovery with intelligent URL sampling
  • Browser-rendered analysis using Playwright headless scanning
  • Lighthouse performance, accessibility, and SEO scores per page
  • AI-generated executive summary with prioritized quick wins
  • Preset modes: Quick, Full, Accessibility, SEO, and Image optimization

AI help desk

Omnichannel support with AI classification and smart routing.

Manage customer conversations from email, live chat, and contact forms in one unified inbox. AI auto-classifies every ticket by category, priority, sentiment, and language — then suggests replies and routes to the right agent.

Key capabilities

  • Unified inbox with email, chat, and form intake
  • AI auto-classification: category, priority, sentiment, language
  • Three AI-suggested replies per ticket (detailed, concise, closure)
  • Automation rules for routing, assignment, and priority adjustment
  • SLA tracking with breach prediction and overdue alerts
  • Real-time collision detection and @mention notifications
  • Canned responses, internal notes, and structured handoffs
  • Bulk workflow actions across multiple tickets

AI live chat

AI handles the first conversation. Your team steps in when it matters.

AI-powered chat engages customers the moment they reach out — classifying intent, answering common questions, and resolving issues automatically. When a conversation needs a human touch, it hands off seamlessly to a live agent with full context, history, and customer details preserved.

Key capabilities

  • AI-first responses that resolve common questions instantly
  • Seamless handoff to live agents with full conversation context
  • Real-time agent console with queued conversations and customer panel
  • Conversation assignment, snooze, and priority management
  • Message delivery states: sent, delivered, and read tracking
  • AI intent classification and sentiment analysis on every message
  • Conversations auto-promote into support tickets for tracking
  • Works alongside the embeddable chat widget on your storefront

Knowledge base

Self-service content that reduces ticket volume.

Build and publish help articles with a rich WYSIWYG editor, organize by category, and surface them through a public help portal or directly inside support workflows when agents need quick answers.

Key capabilities

  • Rich text editor with code mode for technical content
  • Category management and article organization
  • Draft, publish, archive, and revision history
  • Public searchable help portal per workspace
  • Visitor feedback collection on articles
  • Agent KB search integrated in ticket detail view

CX intelligence

The engine that connects storefront issues to support patterns.

An automated intelligence engine runs hourly to analyze correlations between audit findings and support tickets, detect recurring issues, spot SLA risks, and identify knowledge base gaps — all scored into a single CX health metric.

Key capabilities

  • Automated audit-to-support ticket correlation
  • Recurring issue detection and spike alerting
  • SLA risk flagging for overdue and near-breach tickets
  • Knowledge base gap identification
  • Quick win opportunity surfacing
  • Overall CX health score with component breakdown
  • Insight lifecycle: Active → Acknowledged → Resolved

Growth & optimization

Scored recommendations across five growth dimensions.

Growth recommendations analyze your store across campaign readiness, content coverage, merchandising quality, traffic opportunities, and conversion optimization — then tell you exactly what to improve and track your progress over time.

Key capabilities

  • Five recommendation types: campaign, content, merchandising, traffic, conversion
  • Overall growth score with component breakdown
  • Score snapshot history for trend tracking
  • Priority levels: High, Medium, Low
  • Action center integration for implementation tracking

Analytics & integrations

Google Search Console, GA4, and Merchant Center in one dashboard.

Connect your Google properties for daily-synced traffic, engagement, and product health data. AI cross-references analytics with audit findings and support patterns to surface opportunities you would otherwise miss.

Key capabilities

  • Google Search Console: clicks, impressions, CTR, average position
  • GA4: page views, active users, engagement time, bounce rate, conversions
  • Google Merchant Center: product health, issues, feed status
  • AI-powered cross-channel insights and recommendations
  • Date range filtering: 7d, 28d, 90d, and custom
  • Traffic impact overlay on audit results

Additional capabilities

Plus everything else your team needs.

Embeddable chat widget

Install branded live chat on your storefront with one line of code.

Team workspaces

Role-based access for owners, admins, agents, and viewers.

Automation rules

Auto-assign, route, and prioritize without writing code.

Store Scout AI bots

AI personas that shop your store and report friction.

Scheduled reports

Weekly audit digests delivered to your inbox.

CSV & HTML exports

Structured exports for stakeholder reviews.

Get started today

Ready to turn storefront friction into growth?

Create your free workspace and run your first store audit in under two minutes. No credit card required.