Store Scouts

13 AI shopping personas that browse your store and report back.

Deploy AI-powered shopper personas that navigate your store like real customers — discovering friction, confusion, and missed opportunities. Each persona has a distinct buyer profile, exploration style, and shopping goal.

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Store Scouts

Emma the First-Timer: "Shipping info was hard to find on mobile"

Lucas the Deal Seeker: "No sale section visible from homepage"

Experience scores: Navigation 82 · Trust 74 · Discovery 68

See your store through the eyes of real shoppers

Capabilities

What store scouts gives your team.

13 pre-built shopper personas

Each persona represents a different buyer archetype — from first-time visitors to price-sensitive browsers to accessibility-focused shoppers.

Buyer profiles: Deep Explorer, Moderate Browser, Quick Buyer
Exploration depths: Shallow (1-3 pages), Moderate (3-6), Deep (6-12)
Custom persona creation with your own goals and constraints
Theme mode testing: Live, Preview, and Comparison modes

Journey recording and scoring

Every session records the full shopper journey — pages visited, actions taken, friction points encountered — and scores the experience.

Step-by-step journey replay with action log
Four experience scores: navigation, product discovery, trust, overall
Positive and negative finding extraction
Goal achievement tracking (did the persona complete their task?)

Actionable recommendations

Each session generates specific recommendations based on what the AI persona experienced — mapped to real storefront improvements.

Per-session recommendations ranked by impact
Comparison mode: test two theme versions side by side
Session history with trend tracking
Findings link to audit categories and CX insights

Who this is for

Built for the people who need it most.

Store owners

Test your store through diverse shopper perspectives without recruiting real users.

UX teams

Discover navigation and discovery friction before customers complain.

Agencies

Run shopper simulations across client stores as part of your audit service.

Related features

Works even better together.

Store Audits

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CX Intelligence

The engine that connects storefront issues to support patterns.

An automated intelligence engine runs hourly to analyze correlations between audit findings and support tickets, detect …

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Action Center

The prioritized task queue that tells your team what to fix first.

Every audit finding, CX insight, and growth recommendation can become a tracked action. The Action Center prioritizes th…

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Get started today

Ready to turn storefront friction into growth?

Create your free workspace and run your first store audit in under two minutes. No credit card required.

Get started free→See how it works