How it works

From store URL to reduced friction in four steps.

instasupport connects your storefront, support channels, and analytics into one intelligence loop that gets smarter with every ticket and every audit.

01

Connect your store

Enter your store URL to get started. instasupport discovers your sitemap, maps page types, and builds a crawl plan. You can also install the live chat widget and connect Google Analytics, Search Console, and Merchant Center.

  • Automatic sitemap discovery and URL classification
  • One-line chat widget installation for Shopify and other platforms
  • Google OAuth integration for analytics properties
  • No code changes required for the initial audit
02

AI analyzes your storefront

instasupport runs a browser-rendered analysis of your key pages — homepage, products, collections, policies, and support pages. Lighthouse scores, SEO signals, accessibility checks, and trust markers are all evaluated by AI.

  • Playwright headless browser renders each page like a real shopper
  • Six audit categories scored with evidence and screenshots
  • Lighthouse integration for performance, accessibility, and best practices
  • AI generates an executive summary with quick wins
03

Centralize your customer support

Route email, chat, and form messages into one unified inbox. AI classifies every ticket by category, priority, and sentiment — then suggests replies and routes conversations to the right team member automatically.

  • Omnichannel inbox: email, live chat, and contact forms
  • AI auto-classification with suggested replies in three tones
  • Automation rules for routing, assignment, and escalation
  • Knowledge base articles surfaced to agents contextually
04

Act on intelligence

The CX intelligence engine correlates audit findings with support ticket patterns to identify root causes. Growth recommendations, action prioritization, and score tracking help your team focus on changes that reduce friction and drive revenue.

  • Hourly automated correlation between audit findings and support tickets
  • CX health score and growth score with trend tracking
  • Action center with prioritized tasks and impact scoring
  • Weekly reports delivered to your inbox

Closed-loop intelligence

The closed-loop example

This is how instasupport connects storefront friction to support volume — and turns the insight into measurable improvement.

1

Audit detects

Shipping policy not visible on product pages

2

Support shows

27 tickets about shipping timing this month

3

Intelligence connects

Lack of shipping clarity causes post-purchase confusion

4

Actions recommend

Add timeline to PDPs, create FAQ article, update macros

5

Result

Shipping tickets drop 40%, FAQ viewed 200+ times, CSAT improves

Get started today

Ready to turn storefront friction into growth?

Create your free workspace and run your first store audit in under two minutes. No credit card required.